Pizza Promotion Ideas: 15 Proven Deals That Drive Orders in 2025

Running promotions is one of the fastest ways to boost sales at your pizzeria. But not all deals are created equal — some drive profits while others just eat into your margins.

After working with hundreds of pizzerias, we've identified the promotions that actually work. Here are 15 proven pizza promotion ideas you can start using today.

Weekday Traffic Builders

Weekends are busy, but Monday through Thursday? That's where most pizzerias struggle. These promotions target slow days specifically.

1. Two-for-Tuesday

The deal: Buy one pizza, get the second at 50% off (or free) on Tuesdays.

Why it works: Tuesday is typically the slowest day for pizzerias. BOGO deals increase average order value while giving customers a reason to choose Tuesday for pizza night.

Pro tip: Require the second pizza to be equal or lesser value to protect margins on premium pies.

2. Monday Madness

The deal: Large one-topping pizzas for a flat rate (e.g., $9.99) on Mondays only.

Why it works: A specific, memorable price point gives customers a reason to order on your slowest day. The simplicity makes it easy to remember and share.

3. Hump Day Family Deal

The deal: Wednesday family special — 2 large pizzas, breadsticks, and a 2-liter for a bundle price.

Why it works: Families plan pizza night mid-week. A complete meal deal removes decision fatigue and increases ticket size.

Game Day & Event Promotions

Pizza and sports go together like cheese and pepperoni. Capitalize on it.

4. Game Day Special

The deal: Discount on large pizzas during local team games, or a free appetizer with any order placed during game time.

Why it works: Sports fans are already thinking about pizza. Tie your promotion to the local team schedule and watch orders spike.

SMS marketing tip: Text your customer list 2 hours before game time: "Game starts at 7! Order now and skip the halftime rush. 🍕🏈"

5. Super Bowl / Big Game Packages

The deal: Party packages with multiple pizzas, wings, and sides at a bundled discount.

Why it works: Customers hosting parties want one easy order. Create packages at different price points ($50, $75, $100) to capture various group sizes.

6. March Madness Bracket Buster

The deal: Customers get a discount based on how many games they predict correctly, or a flat discount during tournament games.

Why it works: Engagement + urgency. Limited-time, event-based promotions create FOMO.

Loyalty & Repeat Customer Promotions

Acquiring a new customer costs 5x more than keeping an existing one. These promotions drive repeat business.

7. Pizza Punch Card

The deal: Buy 10 pizzas, get the 11th free.

Why it works: Simple, proven, and effective. Customers who are 80% to a reward visit more frequently to complete it.

Digital upgrade: With Clover POS integration, you can track loyalty automatically — no paper cards to lose.

8. Birthday Club

The deal: Free personal pizza or dessert during the customer's birthday month.

Why it works: Birthday deals have incredibly high redemption rates, and customers rarely come alone — they bring family or friends who pay full price.

How to collect birthdays: Ask during online ordering signup or in-store. Send an SMS or email at the start of their birthday month.

9. First-Time Online Order Discount

The deal: 15-20% off the first online order.

Why it works: Once customers order online, they're more likely to order again. The discount offsets any hesitation about trying your online ordering system.

This is especially powerful with Clover-integrated online ordering — the order flows directly to your kitchen printer, making operations seamless.

Limited-Time & Urgency Promotions

Scarcity drives action. These promotions create urgency.

10. Happy Hour Pizza

The deal: Discounted pizzas between 2-5 PM on weekdays.

Why it works: This dead zone between lunch and dinner is perfect for incremental sales. Target work-from-home customers and early diners.

11. Flash Sale via SMS

The deal: "Next 2 hours only: 25% off all pizzas. Use code FLASH25."

Why it works: Urgency + exclusivity. SMS flash sales feel special and drive immediate action.

Results: Pizzerias using Restaurant Fire's SMS marketing see 30%+ redemption rates on flash sales — far higher than email.

12. Secret Menu Item

The deal: Limited-time specialty pizza only available to SMS subscribers or loyalty members.

Why it works: Exclusivity makes customers feel like insiders. Promotes SMS signups and rewards your best customers.

Family & Group Promotions

Families are the core customer base for most pizzerias. Target them directly.

13. Kids Eat Free Night

The deal: Free kids meal with purchase of adult entrée on a specific night (usually Tuesday or Wednesday).

Why it works: Parents choose restaurants based on kid-friendliness. This gives them a reason to pick your pizzeria over competitors.

14. Large Party Discount

The deal: 10% off orders over $75, or 15% off orders over $100.

Why it works: Encourages customers to consolidate orders and choose you for events, office lunches, and parties.

15. Refer-a-Friend

The deal: Give $5, get $5. Existing customers share a code; both parties get a discount.

Why it works: Word-of-mouth is the most trusted form of marketing. Referral programs formalize it with incentives.

How to Promote Your Promotions

A great deal doesn't matter if nobody knows about it. Here's how to spread the word:

SMS Marketing (Highest ROI)

• 98% open rate vs. 20% for email
• Send promotions directly to customers' phones
• Include a link to order online for instant conversion

In-Store Signage

• Table tents, counter signs, and receipt messages
• Train staff to mention current promotions

Social Media

• Post weekly specials with appetizing photos
• Use Instagram Stories for flash sales

Google Business Profile

• Add promotions to your Google listing
• Update weekly specials in the "Updates" section

Protect Your Margins

Running promotions shouldn't mean losing money. Understanding your restaurant accounting helps you design deals that drive volume without destroying margins.

Not every promotion needs to be a deep discount. Consider these margin-friendly strategies:

• Bundle deals increase average order value even with discounts
• Percentage off feels bigger than dollar amounts on higher tickets
• Free item with purchase has a fixed cost you can control
• Loyalty rewards cost nothing until redemption
• Day/time restrictions drive volume during slow periods only

Start Driving More Orders Today

The best promotion is one you actually run. Pick one idea from this list and launch it this week.

Quick start: Send an SMS to your customer list with a limited-time offer. If you're using Restaurant Fire with Clover, you can have a promotion live in minutes — complete with a direct link to your online ordering.

Schedule a demo to see how Restaurant Fire helps pizzerias run promotions that drive real results.